RetailEasy®

Connected, On demand & Smart

RetailEasy® is a vertical solution tailored for IoT for retailers include supply chain, connected consumer and smart-store applications. RetailEasy® monitors mall traffic that can be analyzed across several retailers so we understand the entire shopping journey. The connected consumer is having an impact on brick-and-mortar locations. We help retailers understand that customers are able to check in-store pricing and local inventory levels from even their mobile devices. RetailEasy® deploys smart sensors, secure wifi end points, RFID and beacon marketing analytics that can increase active operation time, while a connected supply chain dependent on networked mobility and big data can reduce cost inflation and delays in buying decisions.
Coupled with Ioteasy view, data acquisition (4D, micro-segmentation), the data triangulation can improve retailer’s understanding of subsurface consumer behaviour by providing more and better data about what lies beneath the buying pysche 

What we provide

Zone Analytics

  • Building

  • Mall

  • Shops

  • Common Space

Dwell Time

  • Time

  • Activity

  • Footprint

  • Intention

Traffic

Inventory

  • Customer experience

  • Yield

  • Demographics

  • Flow

  • Asset tracking

  • Shrinkage

  • Sales analytics

  • Just-in-time

Internet of Things in Retail

January 16, 2019

Expectations with regards to customer experience, service, speed and efficiency play a far more important role for today’s channel-agnostic and connected, mobile consumer. While logistics can play a key role in meeting these demands and providing better customer experience and service (for instance by using track and trace with full visibility for the impatient consumer), there are many other areas where the Internet of Things can help enhance customer experience as we’ll cover. From digital signage and self-checkout to smart mirrors: they all can play a role.

IoT will offer brick and mortar retailers the opportunity to provide their customers demand-shaping deliverables - promotional materials. But this is only the first step. Retailers must realize that customers will expect, if not demand, more sophisticated interactions if they are to truly develop a deeper relationship via mobile and IoT.

With IoT, there is an opportunity to add more sophisticated digital tools to the process. Rather than relying on someone with a clipboard measuring the traffic patterns or reorganizing displays and then trying to correlate with sales, leveraging smart cameras, beacons and even microphones can give brick and mortar retailers more detailed and accurate data.For a given company, IoT applications’ self vs. shared development will determine the time to commercialization and the magnitude of realizable benefits.

Building proprietary capabilities, although essential for competitive advantage in some cases, can slow down the pace of development and restrict a company to realize the IoT’s transformative benefits.

All these requires collaborative technologies to drive the end outcomes.

Please reload